Level Up Tropical IPA
Brand Identity | Social Media | Merchandise
To announce Yards’ newest flagship brew, we took a tour through some retro video game classics. The Jumpman character from Yards’ Level Up Tropical IPA is dropped into nostalgic environments built pixel by pixel to cross Spring Garden, beat up some bad guys and finally grab a beer from Yards’ brewmaster Tom Kehoe.
Client: Yards Brewing Co.
Design: Matt Rondos
Creative Direction: Adrian Castillo
Animation: Will Murdoch and Matt Rondos
Agency: Brownstein